This is an ad for the soda Dr. Pepper using a stereotypical
influence. This ad consists of an ape then a human with the ape posture leaning
towards the drink ending with a man drinking the Dr. Pepper using the heading
‘Evolution of Flavor’. This connects to the evolution of man. The fact that
this drink is shown with importance in this worldwide known theory (therefore
making it an important element) suggests that it is known everywhere. The point
that they are trying to prove is that this drink is important to this theory.
The direct message they are giving is to buy the product; you’re not human if
you don’t. You are left behind time and civilization. The indirect message in
the other hand is that if you don’t buy this product, you will not fit in
society. Wanting to fit into society by doing, eating or wearing certain things
are stereotypical and this ad is an example. They used an indirect message
which captures your attention in a ‘wanting to fit in society’ type of way.
I think this was a really good job of identifying the massages in this ad. The directs always easy to see, but I could not think of the indirect message. That was a great idea you had, and it completely agreed with the idea we were talking about in class. The whole idea of using stereotypes had to do with fitting in with society, and the indirect message addressed that perfectly. If a person is separate from society because they do not drink Dr. Pepper, I think they will start to drink it.
ReplyDeleteGreat post Paula! I agree that this advertisement for Dr.Pepper is using a form of stereotypical influence. However, in most ad’s they say “this product will make you look or feel a certain way” or something along these lines. But this ad is different. It is not saying that you should buy this product because it will make you pretty or happy, but that you should buy a Dr.Pepper to fit into today’s society. Like you said, if you don't purchase a Dr.Pepper you are left behind in time and in civilization. I agree that in this day and age, fitting into society is important and according to this ad, you WILL have evolved and fit in if you drink a Dr.Pepper.
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