This is an ad for the soda Dr. Pepper using a stereotypical
influence. This ad consists of an ape then a human with the ape posture leaning
towards the drink ending with a man drinking the Dr. Pepper using the heading
‘Evolution of Flavor’. This connects to the evolution of man. The fact that
this drink is shown with importance in this worldwide known theory (therefore
making it an important element) suggests that it is known everywhere. The point
that they are trying to prove is that this drink is important to this theory.
The direct message they are giving is to buy the product; you’re not human if
you don’t. You are left behind time and civilization. The indirect message in
the other hand is that if you don’t buy this product, you will not fit in
society. Wanting to fit into society by doing, eating or wearing certain things
are stereotypical and this ad is an example. They used an indirect message
which captures your attention in a ‘wanting to fit in society’ type of way.
