This advert is for a post office company called Australia post. It is a man written with words hugging a woman which symbolizes that you can touch a person by writing a letter and sending it by Australia post. The intended audience in this ad is people of the age who understand and appreciate the fact that someone wrote a letter which would probably be people over the age of 18. The speaker is the narrator who is trying to persuade you to send various letters with their company to communicate with people and show them that you love them by sending sentimental words which will touch their heart since you aren't able to see them or hug them. They are using Pathos to convince you to send your letters through their company because they are telling you to let someone know that you care about them by sending them a letter that touches their heart with your words. They will appreciate it.
"If you really want to touch someone, send them a letter."
